Campaign Launch

This World Water Day, Lake Health and Wellbeing, in collaboration with the Ministry of Health in St Kitts, has launched a health education campaign encouraging the public to drink more water and reduce their consumption of sugar-sweetened beverages (SSBs).

This 9-month campaign, titled You’re Sweet Enough, is intended to raise awareness of the harmful health effects of consuming sugar-sweetened beverages like sodas, fruit drinks, energy drinks and sports drinks, and to encourage everyone to drink water as the healthy alternative.

Due to the very high level of sugar in SSBs, their regular consumption has been linked to weight gain and obesity, and being overweight or obese increases a person’s risk of developing non-communicable diseases (NCDs) such as type 2 diabetes, heart disease and some types of cancer.

Research has shown that 45% of adults and 26% of children in St Kitts and Nevis are obese, and that this is contributing to the high rate of NCDs in the Federation. Sadly, data shows that NCDs contribute to 83% of deaths in St Kitts and Nevis.

By reducing SSB consumption, we can reduce a major source of sugar in diets and this can lead to a reduction in NCD risk and related death and disability.

The campaign will use social media, billboards, music, videos, animation, a campaign website and info-session events to provide information across St Kitts and Nevis. Through these platforms, Lake Health and Wellbeing will be urging people to think before they drink, consider the amount of sugar in beverages and opt for water instead.

Abi Begho, Director at Lake Health and Wellbeing, stated, “Generally speaking, when we think about a healthy diet, there is a focus on healthy eating, which is of course essential, but it is also important to drink healthily too. Reducing our consumption of sugar-sweetened beverages is one way to combat the high rates of obesity in St Kitts and Nevis, which is a leading risk factor for developing NCDs.”

Whilst Dr Marissa Carty, the NCD Coordinator at the Ministry of Health, added:

“The scientific, medical, and public health communities all agree that the negative effects of sugar-sweetened beverages on weight gain, heart disease, type 2 diabetes, and some cancers are of great concern. The Ministry of Health recognizes this concern and is in the process of developing a sugar-sweetened beverage policy that will include interventions to reduce the consumption of SSBs in the Federation. Meanwhile, we are encouraging the general public to ‘Rethink Your Drink’ by paying close attention to the sugar content in the drinks you consume by actively reading the nutrition labels and drinking more water.”

You can view and share some of our campaign material below.