Our Youth Health Advocates Launch their Healthy Food Policy Campaign

Sugar-sweetened beverage taxation aims to reduce consumption of unhealthy beverages, thereby lowering the risk of obesity and related NCDs whilst raising much-needed revenue that can be channelled into public health initiatives. Front-of-package warning labels provide consumers with clear information about the nutritional content of food products, empowering them to make healthier choices. Additionally, a school nutrition policy ensures that children have access to nutritious meals, laying the foundation for lifelong health and wellbeing.

Speaking about the campaign, Genesia Pemberton emphasised, “Our goal is to advocate for policies that prioritize the health of young people and provide them with a healthy start in life. By implementing these policies, we can create environments that support healthy choices and ultimately reduce the burden of NCDs in our community.”

Fiona Zhang added, “It’s essential to involve young people in health advocacy efforts, as the decisions made and policies implemented today, will directly impact the future we inherit. Through our campaign, we aim to amplify the voices of youth and call upon governments to prioritize the health and wellbeing of future generations.”

Managed by Lake Health and Wellbeing’s Advocacy and Research Officer, Michele Baker, Fiona and Genesia have spearheaded the “Healthy Start Healthy Heart” campaign, which includes impactful videos, an audio clip, and a poster highlighting the importance of healthy food policies.

“Involving young advocates like Fiona and Genesia enriches the policymaking process and ensures that the health needs of future generations are addressed. Youth must not only be made aware of policies after the fact; instead, policies affecting youth must be informed by youth from the beginning to implementation” stated Lake Health and Wellbeing’s Advocacy and Research Officer, Michele Baker. “Their dedication and passion for creating a healthier future are truly commendable.”

The “Healthy Start Healthy Heart” campaign underscores the urgent need for concerted action to address NCDs and prioritize the health of young people. By advocating for evidence-based policies, Fiona Zhang and Genesia Pemberton are leading the charge towards a healthier and more sustainable future for St Kitts and Nevis.

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